BUILD KNOWLEDGE CILETUH UNESCO GLOBAL GEOPARK THROUGH SOCIAL MEDIA AND PUBLICITY TO MILENNIAL (Y) GENERATION IN BANDUNG

• Main Author: Ariezta Ervin Rianda, 29116509, Reza
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/30362
• Institution: Institut Teknologi Bandung

BUILD KNOWLEDGE CILETUH UNESCO GLOBAL GEOPARK THROUGH SOCIAL MEDIA AND PUBLICITY TO MILENNIAL (Y) GENERATION IN BANDUNG <br /> <br /> <br /> Reza Ariezta Ervin Rianda <br /> <br /> NIM: 29116509 <br /> <br /> <br /> School and Business Management <br /> <br /> Institut Technology Bandung, Indonesia <br /> <br /> Thesis Advisor: Herry Hudrasyah, M.A. <br /> <br /> ABSTRACT <br /> <br /> The progress of the regional tourism is expected to support the monetary development, improve the well-being of individuals, to reduce the unemployment rate, and may also suppress the level of poverty in Indonesia. One of the leading tourism which is currently heavily promoted is a UNESCO Global Geopark in Ciletuh area of Sukabumi district which has been given an official certificate as Indonesia's national geopark National Committee for UNESCO and the Ministry of MINERAL RESOURCES. <br /> <br /> After finding the business problems, this study is the use of internal and external analysis to solve problems. In the analysis of the internal presence of roles from role addresses the Manager or an influencer has done a large number of promotional activities be it through media sosia or publication. In the external analysis discusses the generation Y as respondents to this study. After that, use the analisis media social and publicity promotion strategy. And then it happens to get the root cause and then going on to answer with a proposed solution. <br /> <br /> The root of the problem which States that still lack knowledge about the geopark ciletuh against the millennial generation. So far there is still weakness in information from social media and publications that have provided their respective role to provide information about geopark ciletuh. According to the existing problems, five alternative solutions provided to the millennial could provide an opportunity for the sake of utilizing the existing potential in the area of ciletuh. <br /> <br /> The phenomenon of social media through interaction that is increasingly growing, need to be exploited at their best in doing publicity, PAPSI, local government, local communities and the Creative Economy. In the dissemination of information is no longer with passive dissemination of information that reduces the level of confidence of internet users, but the delivery was developed to be more interactive so that the confidence level of the internet users increased. <br /> <br /> Keywords: Geopark, Media Social, Publicity, millennial generation or Y generation <br />