THE DEVELOPMENT OF SEMARANG BATIK IN ASEM MOTIF USING SYNECTIC METHOD FOR CASUAL WOMENSWEAR

• Main Author: AYU RIANTI (NIM: 27116307), RIDA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/30439
• Institution: Institut Teknologi Bandung

Semarang batik is included in coastal batik which has a variety of natural <br /> <br /> ornaments that have great potential to show it’s existence in the creative industry. <br /> <br /> One of the Semarang batik motif is the tamarind motif. Reduced consumer interest <br /> <br /> in Semarang batik makes the government, entrepreneurs, craftsmen, designers <br /> <br /> and parties make efforts to increase consumer interest. But these efforts have not <br /> <br /> yet shown good results. <br /> <br /> In this study, asem motif from Semarang batik will be developed and the results <br /> <br /> will be applied to casual women's clothing with stamp batik techniques used. The <br /> <br /> goal is to be able to produce a variety of asem motif as a characteristic of <br /> <br /> Semarang batik with the technique of stamp batik in order to produce a lot of <br /> <br /> fabric in a fast time. <br /> <br /> The method which is used is a mixed method with an exploration approach. The <br /> <br /> process of analyzing batik motif is carried out according to the theory of visual <br /> <br /> elements and design principles, while for market analysis is carried out by <br /> <br /> collecting data through questionnaires on adult female respondents. Then the <br /> <br /> application of the synectic method is used to design the asem motif in cloth batik <br /> <br /> for casual women's clothing. The results of this study are casual women's clothing <br /> <br /> products with various variations of asem motif that highlight the aesthetic value <br /> <br /> of Semarang batik