ANALYSIS OF THE EFFECT OF PERCEIVED GRAPHICNESS OF INDONESIAN GRAPHIC WARNING LABEL ON SMOKERS’ INTENTION TO QUIT SMOKING

• Main Author: Meiza (19015136), Rifeldo
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/30465
• Institution: Institut Teknologi Bandung

According to World Health Organization (2013), the consumption rate of tobacco <br /> <br /> products in developed countries has declined, in the other hand, in developing countries <br /> <br /> such as Indonesia, where smoking is considered as common thing, the production rate, <br /> <br /> as well as the consumption rate of tobacco products were exponentially increasing <br /> <br /> during the past years, mainly due to the growing of population. The data of World <br /> <br /> Health Organization (2008) stated that every six seconds, one person is killed due to <br /> <br /> cigarette smoking, which means, by 2030, if the government does not take a significant <br /> <br /> action to counter this high smoking rate, the death toll of cigarette smoking may <br /> <br /> increase to more than eight million souls. <br /> <br /> As a form of moral responsibility to decrease consumption of cigarette products, the <br /> <br /> government of Indonesia, through Government Regulation of Peraturan Pemerintah <br /> <br /> (PP) Nomor 109 Tahun 2012, and Regulation of Ministry of Health (Peraturan Menteri <br /> <br /> Kesehatan) Nomor 28 Tahun 2013 has obliged tobacco products that are distributed in <br /> <br /> Indonesia to place the graphic warning label in order to expose the consumers of <br /> <br /> tobacco products, especially cigarette products to negative health consequences that will <br /> <br /> occur as a result to smoking behavior, hoping that this mean will effectively reduce <br /> <br /> smoking rate in Indonesia. Therefore, understanding how perceived graphicness of <br /> <br /> Indonesian graphic warning label affects Indonesian smokers intention to quit smoking <br /> <br /> is crucial in order to asses the effectiveness of current government’s strategy to reduce <br /> <br /> smoking rate in Indonesia. <br /> <br /> A quantitative approach is used in this applied research in order to gather information <br /> <br /> from 408 Indonesian smokers about the impact of graphic warning labels in Indonesia <br /> <br /> to their intention to quit smoking.