PROPOSE MARKETING STRATEGY TO IMPROVE VALUE OFFER Study Case at 3 Pineapple Farmer Groups in Jalan Cagak District, Subang

Indonesia as a tropical country makes pineapple asa commodity to improve Indonesian economy. One of the biggestpineapple producers in Indonesia is Subang Regency. This regency located in West Java Province, itproduces more than 180 thousand tons of fresh pineapple per year. Unfortunately,the high pi...

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Bibliographic Details
Main Author: HANJANI EKAWATI 29116231, RINI
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/30506
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Institution: Institut Teknologi Bandung
Language: Indonesia