ANALYSIS OF CUSTOMER BEHAVIOR INTENTION TOWARDS AIRBNB AND LOW BUDGET HOTEL
Recently, sharing economy business model has going rapidly with the advancement of technology in Indonesia. One of sharing economy model in terms of lodging and renting accommodation in Indonesia is named as Airbnb. With the existence of Airbnb, people can easily search for many kinds of lodgings, e...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30627 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |