Marketing Mix Strategy to Increase Sales (Action Research: Hijab Princess)

Hijab Princess is one of the company in Muslim fashion industry in Indonesia. Established in Bandung in 2012, Hijab Princess sales are focused on online channel on Instagram with 560.000 followers. Hijab Princess is known by its high quality product, original design, excellent fabric, and finest sew...

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Bibliographic Details
Main Author: Fitridayani / 29115424, Roja
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/30662
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Institution: Institut Teknologi Bandung
Language: Indonesia