EXPANSION STARTEGY THROUGH PRODUCT AND MARKET DEVELOPMENT (CASE: MAKKU BAKED GOODS)
Creative industry have become popular words in Indonesia. The gross domestic product (GDP) of the country's creative economy grew by 62.07 percent in last five years and culinary sector accounted 32.4% of the growth. Furthermore, the consumption of freshly baked products is increased. Thus, Mak...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30665 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |