MINIMUM VIABLE PRODUCT (MVP) DEVELOPMENT FOR ENTERPRISE TRAINING PLATFORM START-UP CASE STUDY “EDUCA.ID” PLATFORM

• Main Author: ANDRIAN 29115216, SANDI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/30798
• Institution: Institut Teknologi Bandung

Indonesia is a country with a population of more than 250 million people in 2017 has a fast internet growth rate. According to data from We Are Social, the current internet user population reaches 88 million people, an increase of about 15% per year. Growth of internet access in Indonesia has an impact on Education sector, according to elearningindustry.com, Indonesia is ranked 8th with a growth rate of 25% every year. <br /> <br /> <br /> This research aims to develop MVP product in the form of enterprise training platform called "educa.id". This new product is expected to save budget and time for company in organizing training by using online media or internet. The product development process uses Lean Thinking principle: define and maximize customer value, identify the value stream and eliminate waste, make the value-creating step flow, empower team, learn and improve. <br /> <br /> <br /> Research begins with PEST and STP analysis to define target market and customer needs, Competitor Analysis and Industrial Analysis used to view competition map to get new product proposition design value. Value proposition design validation is done by conducting 1-on-1 customer discovery interviews to produce value proposition canvas and Business Model Canvas. <br /> <br /> <br /> The results show that the training needs of the company is very large and some respondents have used online training. However, online training cannot replace the existence of offline training, this is because some training materials in offline cannot be replaced by online training such as technical training. <br />