OPTIMIZING BRILINK BRANCHLESS BANK MODEL IN PAPAKMANGGU VILLAGE

• Main Author: Hans (NIM 19015221), Steven
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/31102
• Institution: Institut Teknologi Bandung

ABSTRACT <br /> <br /> The goverment and 11th commision of House of Representatives of Indonesia are targeting the poverty rate decline to below 10 percent by 2018. To get this target, Financial Service Authirity Republic of Indonesia embrace the banking company to boost the economy activity to launch several program. One of the program is Branchless banking model. Look for this opportunity, BRI as one of the biggest bank in Indonesia also applied this program. They called the program BRIlink. BRI also applied this program in Papakmanggu village. BRIlink program in Papakmanggu village hasn’t maximize yet. The people in Papakmanggu that have majority occupation as the farmer can not use the BRILink optimizely because they lack of financial literacy. <br /> <br /> It need a lot of improvement so the program can run very well. To overcome this problem, the researcher conduct a research to find a financial literacy module that suitable for farmer in Papakmanggu. The researcher search for the data by doing qualitative approach with a interview method. This data will be analysed by descriptive statistic. The analysis is used to conducted the suitable financial literacy module. Then the module was evaluated by using pretest and posttest. The result of pretest and posttest was analyzed by paired sample T-Test and gain score to know the increasing of financial literacy level of farmer in Papakmanggu. There were 72 farmers that joined this research. The result show that The mean of pretest is 4,6389 and the mean of posttest is 7,0139. The posttest is increasing 2,375 points from the pretest. More over, the financial literacy module increase the level of farmer’s financial literacy with the gain score of 0,443 and it is categorized as medium improvement. <br /> <br /> Keyword: financial inclusion, financial literacy, BRIlink, Papakmanggu