DEVELOPMENT OF DYNAMIC SYSTEM MODEL AS A TOOL THAT SUPPORTS STRATEGY IN INCREASING CUSTOMER SUPPORT DIVISION REVENUES Case Study: Indonesian Aerospace Company

• Main Author: 29116134, Sulistijono
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/31134
• Institution: Institut Teknologi Bandung

With the challenges and expectations set by PTDI in early 2018 for the next 5 years to work hard to increase revenue from all lines and seek new potential profit centers. <br /> <br /> Therefore this final project is prepared which generally gives an overview of the role of PTDI customer support division over the years as well as the future strategy in order to contribute consolidated revenue of PTDI. <br /> <br /> This research is to find what variable and structure that made Customer Support revenue fluctuation and how to make it steady growth revenue. Factors that related to <br /> <br /> problem in this business case are shown in conceptual framework. Factors that significantly contribute to the emergence of the business issue being faced using fish bone <br /> <br /> diagram. <br /> <br /> In helping to overcome the problems that have been described in this paper then author used dynamic modeling system to get a clear picture of causal relationship between the factors that give effect to the customer support division revenue. <br /> <br /> From the business exploration and simulation results of the system dynamic model,it can be explained that the factors that caused the increasing and decreasing of customer support division revenue were due to the increasing and decreasing of sending airplane and helicopter to customers. The growth of customer support revenue can be achieved by increase the number of sales of airplanes and helicopters as well as improve aftermarket service, so that will increase aftermarket service sales revenue <br /> <br /> In the implementation of the program, customer support division must conduct strict supervision of the completion of programs, specifically related to quality, time <br /> <br /> and cost, because commercial customers are more concerned about these three things compared with military customers.