USABILITY EVALUATION ON MOBILE APPLICATION E-COMMERCE ONLINE-TO-OFFLINE KUDO

• Main Author: AYU KUSUMA - NIM 13414092, TIAS
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/31310
• Institution: Institut Teknologi Bandung

<p align="justify">The growth of e-commerce in Indonesia that is escalating makes companies race with each other to provide the best service, one of which is Kudo, a mobile application which acts as bridge between online store with offline buyers through certain agents. Based on the observation conducted to 20 Kudo agents, 70% of the agents stated that Kudo is rather hard to be used. Kudo users need to adapt with Kudo apps because Kudo is often being updated – every 2 week. According to the Kudo non-users, Kudo still has several difficulties that make it hard to be used. Therefore, this research has goal in order to evaluate the usability in Kudo mobile application to increase the usability of Kudo mobile application. Evaluation is conducted by using performance metrics, self-reported metrics and issue-based metrics to assess several measures, which are effectiveness, efficiency, number of errors, perception and also the problems that is felt by user while interacting with the application. Furthermore, the evaluation would also like to see whether there are effect on experience, age, gender and academic background regarding with the use of application. Based on the evaluation results, significant difference between Kudo user and Kudo non-user is found. Moreover, the research shows that the effectiveness of the task to buy grocery product for non-expert user is very low, very low value of several questionnaire that assesses user satisfaction, and also find that there are 31 usability problems. This research provides 15 improvement recommendations for the login page, main page, ‘isi ulang pulsa’ feature, ‘produk grosir’ feature, payment, filter, promo, and logout.<p align="justify">