PENGEMBANGAN STRATEGI KOMUNIKASI PEMASARAN MEDIA SOSIAL INSTAGRAM BERDASARKAN ANALISIS FAKTOR YANG MEMENGARUHI INTENSI MEMBELI
The BMW Avenue is a used-BMW car dealer based in Bandung which relies on Instagram as their only marketing and promotion channel. The BMW Avenue’s Instagram followers has increased in the recent years but their selling performance is stagnant. We needed to identify the social media marketing fact...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31336 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |