NEW BUSINESS STRATEGY FOR PT MALL NIAGA ONLINE TO GAIN COMPETITIVE ADVANTAGE IN THE E-COMMERCE INDUSTRY
Tukushop is an e-commerce that first goes online in 2011 by PT Mall Niaga Online, a subsidiary of PT Duri, One of the largest corporate group in Indonesia that runs its business in commodity, banking, electronics, property and hotel. Tukushop intent to bring the concept of an online mall that will b...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31565 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |