NEW PRODUCT DEVELOPMENT USING AGILE APPROACH: CASE OF SERENE

• Main Author: Fernando - 29116101, William
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/31614
• Institution: Institut Teknologi Bandung

ABSTRACT <br /> <br /> Indonesia’s property sector in the past few years has seen significant growth, seen in the rise of new apartments and luxurious residential area. Growth in this economic sector also indirectly encourage business growth in the interior and furniture products sector as well. Established since the end of 2016, Serene is a company engaged in the production of interior goods. Serene has been producing the product through special tailor-made order from its customers. Each production undertaken will go through a series of stages that ensure every need and demand of the customer is embodied into the product design. <br /> <br /> After a year of operation, the management realized that Serenes business performance did not experience a significant growth while taking the number of projects received as the main concern. After analyzing the internal and external aspects of the business, it is known that the main source of the problem lies in the lack of unique products that differentiate the company from its competitors. <br /> <br /> To overcome these problems, the step taken is to do a new product development strategy that has a new unique value proposition in its core. By using the agile approach, beside of reducing the necessary resources this method is also suitable to be used because the new products that created can be in accordance with the demand of consumers and will solve the problems they face. The new product development process successfully created 2 features, the first feature is sofa with a removable cover and the second feature is a new sofa covers design. <br />