BUSINESS STRATEGY OF PT TELEKOMUNIKASI SELULAR TO INCREASE CUSTOMER BASE OF POSTPAID SEGMENT
In the past two decades, Telkomsel has lead Indonesian market of telecommunication industry with its two major segments of Telkomsel, postpaid and prepaid segment. Postpaid segment which is represented by KartuHalo is leading by 75% among postpaid segment, but this leadership means only 2% of total...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31660 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |