A Marketing Communication Approach for Website and Mobile App of Garuda Indonesia

Marketing communication is the key of how a company deliver an information to the customers which <br /> <br /> consist of advertising, direct marketing, sales promotion, personal selling, also public relations and <br /> <br /> publicity. These marketing communication should...

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Bibliographic Details
Main Author: Cahyaningrum 29116088, Yuliawati
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/31818
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Institution: Institut Teknologi Bandung
Language: Indonesia