SOCIAL CAPITAL SUPPORTING DIFFUSION OF INNOVATION IN HORTICULTURE MARKETING AS A BASIC OF LOCAL ECONOMIC DEVELOPMENT (Case Study: Cisondari Pasirjambu Village, Bandung Regency dan Cibodas Lembang Village , Bandung Barat Regency )
The growth of horticulture farming in Indonesia have been increased at production stage, but this activity not support by a good marketing horticulture knowledge, which facing more changing dynamic consumer preference. In other side, the marketing system is less eficience and effectively make...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/32349 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |