PROPOSED NEW BUSINESS MODEL CANVAS OF TEMALI MEDIA

• Main Author: Riskawati, Tristia
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/33028
• Institution: Institut Teknologi Bandung

Temali Media is startup-phase media that takes personal development as its main theme. One of company’s problem was difficult to find proper business model that will generate financial sustainability. This study aims to gain insight for rebuilding business model of Temali that is going to gain recurring revenue by evaluating Temali’s practices. Researcher conducted customer analysis, internal analysis, and external analysis by using business model assessment, business model environment assessment, and SWOT Analysis. The implementation of strategy as business solution is extracted from SWOT analysis findings by using TOWS Matrix, simplified by Four Actions Framework, then shaped using Business Model Canvas. According to SWOT analysis, Temali’s presence as personal development media and event organizer is strong enough in existing’s customers’ mind. Temali also is being advantaged by partnering with Eduplex as place provider for activity and several Talents Mapping Practitioners. But most customers perceive that Temali does not offer something new about personal development. However, there are opportunities that people wants to know their self-potential but in affordable price and also talents’ compatibility technology that has been developed by LeadPro Consulting. From this analysis, researchers extracted new business models by providing affordable personal development services and developing talent compatibility technologies for job seekers and companies, with social media engagement, partnering with Talents Mapping practitioners and institutions, and collaborating with industries that targeting similar segments