OPERATING FINANCIAL PLANNING FOR NEWLY INVESTED STARTUP COMPANY (CASE STUDY AT EFISHERY)

• Main Author: Harsih Khaerunnisa, Lino
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/33082
• Institution: Institut Teknologi Bandung

A startup is a company in the first stage of operation with the ability to grow a scalable business model. Efishery is one of the fast-growing startup company in agriculture technology that provides an automatic fish feeder that can feed the fish automatically, sense the fish appetite and connected to the internet. Despite the recent growth of Indonesia’s start-up ecosystem, the number of academic literature and research about this entity is very limited. While in fact, it is important for the company to improve their capacity and face business challenges. One of the biggest challenges for Efishery is to develop its operating financial plans, including managing their account receivable and developing cash planning. Based on the current condition, the company do not have monitoring system in managing account receivables, and do not have cash planning. This research is using account receivable management and cash budget to propose the recommendation. Account receivable is managed by set up credit selection and standards, credit term and monitoring and collection policy. While cash planning is developed using cash budget to determine funding requirement. The result shows that managing account receivable can improve the company’s collection period and decrease cash conversion cycle. In cash planning, using conservative strategy is less expensive for the company for funding their investment in operating asset.