BRAND ACTIVATION THROUGH THE USE OF USER ENGAGEMENT AND COLLABORATION AS A BRANDING STRATEGY TO INCREASE THE BRAND AWARENESS OF LA VINDS INTERIOR IN PEKANBARU
On this new age of technological progress, all kinds of information can be accessed and consumed almost immediately by many people regardless of age and place. All practices and disciplines develop new ways that are revolving around this change. As a business, La Vinds Interior can benefit the way i...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/33131 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |