Young Adult Preference towards Shopping Mall and Its Relation with Shopping Motivation Case Study: Shopping Mall in Bandung
Bandung is a shopping destination, which helped to trigger the rapid growth of Shopping malls in the city of Bandung and raises the orientation of public spending on economic needs (utilitarian motivation) and leisure activities (hedonic motivation). The advent of the shopping motivation, give color...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/33134 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |