APPLICATION BUSINESS ANALYTICS METHODOLOGY AND LINKING MODEL FOR DECISION-MAKING PROCESS IN SMALL MEDIUM ENTERPRISE (CASE STUDY: NAH PROJECT)

The popularity of business analysis has increased rapidly in the last decade and presents a challenge for organizations to understand how to use it to create business value, achieve business goals, and create a competitive advantage The object of this research is the NAH Project, which is a small-me...

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Bibliographic Details
Main Author: Nur Hasanah, Yulia
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/33174
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Institution: Institut Teknologi Bandung
Language: Indonesia