THE IMPACT OF MARKET ORIENTATION, INNOVATION, AND RESOURCE MANAGEMENT ON BUSINESS PERFORMANCE : WOMENPRENEUR IN FASHION INDUSTRY
Based on data bekraf, the fashion industry is the second highest industry in West Java province at 15.22%, with the number of womenpreneurs as much as 667,487 people more than the number of male preneurs as much as 563,141 people so that competition is increasing. The company must focus on their ma...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/34033 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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