PROPOSED MARKETING COMMUNICATION STRATEGY FOR WEDDING PLANNER BASED ON CLIENTSâ BEHAVIOUR (CASE STUDY: THE DREAM PLANNER)
Global MICE industry is growing rapidly. The number of event types held in the previous years vary from meetings, incentives, conferences and exhibitions. Other than those existing event types, wedding industry is also growing. The Dream Planner is a wedding planning business that was established in...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/34069 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |