PREFERENSI DEWASA MUDA TERHADAP SHOPPING MALL DAN HUBUNGANNYA DENGAN MOTIVASI BELANJA Studi kasus : Shopping mall di Kota Bandung
Bandung is a shopping destination, which helped to trigger the rapid growth of Shopping malls in the city of Bandung and raises the orientation of public spending on economic needs (utilitarian motivation) and leisure activities (hedonic motivation). The advent of the shopping motivation, give color...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/34244 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |