The Adoption Readiness of Business Inclusive Platform KUKM-Ecobiz among West Java Cooperatives

• Main Author: Azizah, Aeni
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/34911
• Institution: Institut Teknologi Bandung

Cooperatives is one of sectors that gives contribution to GDP (Gross Domestic Product) of Indonesia unless it is managed properly. However, some problems still remain in cooperatives sector such as collaboration with other stakeholders. Collaboration in cooperatives with other stakeholders is an effort to enhance welfare in economic and social aspects as cooperatives vision. In this study, cooperatives collaboration through platform named KUKM Ecobiz which needed value of perception from cooperatives toward its platform as consideration that platform will be accepted or rejected by cooperatives. Preliminary study found that cooperatives is difficult to evolve due to unbelive to other cooperatives and there is unwilling to collaborate still remain. Commitment is considered toward collaboration. Thus, the aim of this study is to know perceptions from cooperatives and to know the influence of perceived value, behavioral intention to adopt, trust, and commitment toward collaborative economy. In this study, exploratory sequential mixed method was conducted which is to know the dimensions that influence on collaborative economy in cooperatives. After gaining trust dimensions, then conducted quantitative approach through questionnaire based survey to cooperatives in Sukabumi, Cianjur, Subang, and. PLS-SEM (Partial Least Square-SEM) is a tool to use statistically. The result show that cooperatives are willing to collaborate through platform KUKM Ecobiz with others stakeholders as long as stakeholders give information their needs well. However, commitment was not proven has significant related to collaborative economy. Emotional value has not influence on cooperative to use platform Ecobiz in their daily life.