SUSTAINABLE RURAL TOURISM DEVELOPMENT (Case Study Nglinggo Tourism Village, Kulon Progo Regency, DI Yogyakarta)

• Main Author: Yuliana Eka Prabandari, Rr
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/35026
• Institution: Institut Teknologi Bandung

The rapid growth of the tourism industry is widely used as an important strategy for rural development. The Indonesian goverment stimulates the development of rural tourism through national programme on rural and community-based tourism. This programme facilitates poor villages which have tourism potentials become tourist villages. In recent years the growth of tourist village facilitated by national programme on rural and community-based tourism is rapidly increasing. This condition should be balanced with developing sustainable rural tourism in such a way that environmental services for tourism can be wisely used. One of the tourist villages facilitated by national programme on rural and community-based tourism is Nglinggo Tourist Village (Desa Wisata Nglinggo-DWL). As a pioneer tourist village in Kulon Progo Regency, DWL is till in the developing stage. Hence, a sustainable rural tourism in DWL needs to be developed. The main aim of this research was to develop a strategic plan of sustainable rural tourism development in DWL. In addition, this research also aimed to identify and measure the level of tourist products feasibility offered by DWL and measure the value of tourist benefit in DWL. The research methods used to achieve these aims were qualitative and quantitative methods. In this research data were collected through literature study, observation, interview, and questionnaire. The methods used for analyzing data were descriptive analysis for interpreting data, scoring method for valuing the level of tourist products feasibility and measuring perception and satisfaction of tourist respondent, ITCM (Individual Travel Cost Method) for valuing tourism benefit, SWOT (Strengths, Weaknesses, Opportunities, and Threats) method for formulating development strategies, and QSPM (Quantitative Strategic Planning Matrix) method for determining the priority order of those strategies. This research reveals that DWL has diverse tourist products including natural and culture attractions, basic and supporting facilities, the accessibility that supports the tourism experienced level, and management involving local communities with friendly service. Based on the results of the assessment the DWL tourist product is feasible to be developed, with index of feasibility product 79.53%. While based on the calculation of ITCM, environmental services of tourism in DWL can generate tourist benefit for tourists Rp 312.050.649,35 within a year. This value is much greater than the tourism income for environmental management and local vi communities welfare that is Rp 14.243.687,- or 4,56 % of the tourist benefit value generated for tourists at the same period. In accordance with the DWL tourism condition, the strategic plan of sustainable rural tourism development in DWL is prioritized into three main things. Those are packaging entire tourism potential, optimizing the role of home industry, and forming the guidance of tourist village management.