CONSUMERS’ PERCEPTION AND MARKETING STRATEGY OF ORGANIC VEGETABLES: A CASE IN WARUNG SEHAT 1000 KEBUN

The majority of societies all over the world have begun to realize the importance of preserving the environment. A lot of consumers have also shown their concern of environmental degradation. Organic vegetables are among the green products that are demanded by Indonesian people. Organic vegetables a...

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Bibliographic Details
Main Author: Hasbi Afif, Ahmad
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/35421
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Institution: Institut Teknologi Bandung
Language: Indonesia