ANALYSIS OF ONLINE BUYING BEHAVIOUR FOR WOMEN FACE CLEANSER PRODUCT: A STUDY FOR HADA NATURE BRAND OF PT. SALICA BEAUTY INDONESIA
The final thesis proposes to analyze the Indonesian beauty care sector specifically face cleanser product for women. This is one of the fastest growing sectors in Indonesia recording 2012-2017 Compound Annual Growth Rate of 13.3% in retail market. The objective is also to understand the success fact...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35475 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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