PROPOSED MARKETING STRATEGY FOR PT MADU MURNI NUSANTARA
PT Madu Murni Nusantara had experienced several harvesting failures due to natural disaster happened in 2017 and led to problem in honey production of the company which affected their product availability in the market. Inventory could not follow the incoming demands and orders thus making competito...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35496 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |