PROPOSED BUSINESS STRATEGY FOR JOSH FISHER TO BE THE LEADING OF PIPING SYSTEM COMPANY AT VIETNAM

• Main Author: Putu Sutama Mandala, I
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/35566
• Institution: Institut Teknologi Bandung

Josh Fisher(JF) founded in 1802 with headquartered in Switzerland. It is one of the biggest manufacturing company in the world and had established since 2008 in Vietnam. Josh Fisher comprises of three division, JF Piping System, JF Automotive and JF Machining Solution. This research is focus on JF Piping System. Eventhough JF had entered in a decade ago at Vietnam, but Managing Director for South East Asia(SEA) report that sales had never achieved the target that inline with the Asia sales report(except China) which still faced stagnancy. High turnover of executives also supporting those facts. However, it is contrary with the business climate for manufacturing industry in Vietnam, especially in the piping system. The external facts like IMF annual meeting 2018 in Indonesia showing strong support from Indonesia’s investor for Vietnam and inline with report Asian Development Bank, World Bank in which Vietnam as the second largest GDP growth in SEA countries for 2018 have huge spending on infrastructure. Internal facts from Vietnam Government report for manufacturing industry growth is still increased drammatically. Therefore, Josh Fisher should have positive growth. However, it was not happened. The main problem finding is that JF has lack of the local existences and acknowledge as unpopular brand in Vietnam. Indeed, functional and comprehensive strategy analysis are choosed. It generate results for altenative solution as recommendation to be implemented by Josh Fisher. These are by implementing horisontal and vertical strategy in term of get the strong local alliances and orchestrate the upstream and downstream line of JF piping system industry for cost efficiency. In addition, changing the segment target to get more wider market potential is needed for the strong sales growth. The perspective of company from focusing to the product should be alterate into customer value driven. Therefore, the last part of this research is to generate the implementation plan from the strategy proposed. The recommendation are to enforced immediately the strategy for three years starting from the year 2019. It is the right time since all potential from business climate and future forecast from various reliable results showing that there will be huge project plan at Vietnam until 2030. Indeed, the author of this research hope it will give benefit for the company or other company in other to catch the market potential and of course for educational research to enrich the knowledge.