PROPOSED BUSINESS MODEL FOR TV STATION IN THE DIGITAL ERA (CASE OF TRANS TV INDONESIA UTILIZING YOUTUBE MEDIA)

Today there has been a shift in television audiences to using internet services, especially YouTube, in watching. The internet has reversed many things, changed human behavior and changed the face of the industrial landscape. Because there has been a shift in watching TV, then Trans Tv must prepare...

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Bibliographic Details
Main Author: Hartanto, Muchamad
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/35592
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Institution: Institut Teknologi Bandung
Language: Indonesia