STARTING UP SEMINARMEDIS.COM A NEW MEDICAL EVENT MANAGEMENT AND INFORMATION SYSTEM

• Main Author: Smartanto, Nico
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/35614
• Institution: Institut Teknologi Bandung

Seminar Medis is a startup company founded by dr. Shinta Cesarani because of her concern about the complexity how doctor do their medical seminar activity. Start-up companies are companies that have a goal to solve a problem by creating a new product that has not been there before. In the process, startup companies are companies whose initial activities are to find business models that are capable of repetitive and can be scale up. This research begins by discovering problems experienced by doctors and seminar organizers in conducting seminars. Search is done by collecting data from interviews and filling out questionnaires. The next step is to analyze potential market conditions and analyze competition using Porter 's Five Forces. The main problem that the Seminar Medis will complete is how a doctor can easily search, register and pay for medical seminars. So far there has been no centralized place for doctors to find the seminars and training they need and want. The majority of doctors get information about medical seminars from social media and group chat. This makes doctors spend a lot of time just looking for information about medical seminars. To solve this problem Seminar Medis made MVP (Minimum Viable Product) and tested it whether the product was able to solve the problem for the customer. The minimum product used for the first time is through Instagram social media. The solution to this research is to find how Seminar Medis can grow as startups company. To be able to achieve that Seminar Medis formulate a business model by using Business Model Canvas to run its business strategy and develop its products to support the business model. The next implementation plan is to develop the website as main product to make business model work.