BUSINESS PLAN FOR NEW ARCHITECTURE FIRM FEATURING GREEN ARCHITECTURE CONCEPT FOR RESIDENTIAL SEGMENT

• Main Author: Prasthiany, Karina
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/35720
• Institution: Institut Teknologi Bandung

Indonesia's population growth significantly influences growth in the residential sector. The need for a dwelling also affects the requirements of architect services to design a house. Environmentally friendly factors are also one of the factors that must be considered. This is because buildings are one of the most significant energy user factors, so an architect needs to pay attention and consider the surrounding environment in each design. Architectural design identity to produce a design requires architectural design values to create a character in each architectural work that describes the designer's design style and makes it a differentiation. Therefore, by arranging the final project, it is expected to be a business strategy in building an architectural company that has a focus on green architecture and architectural design values. This article describes an analysis of business problems in establishing an architecture firm. The author identifies issues in this case with several frameworks, such as PESTEL analysis, Porter 's Five Forces, Diamond Strategy analysis, VRIO analysis, S-T-P analysis, and Marketing Approach. Through the structure, the authors find factors that become business issues in setting up this architecture firm, such as the target market that will be addressed by the architectural firm to be established, the design focus of this architecture firm, the product or service to be offered, and the business strategy in founded an architecture firm. To achieve this goal, the research methodology will use qualitative methods, simple quantitative primary methods, and supported by thorough research (available research). To complete the information needed in this final project, researchers also use library research. In the implementation stage, the authors describe the Business Model Canvas and the financial projections of the architectural firm that will be established. This will be used as a reference for establishing an architecture firm.