DEVELOPING CUSTOMER LOYALTY PROGRAM AS AN INITIATIVE TO REDUCE CHURN IN PT NETWORK TV (PT NTV) (CASE OF PAY-TV OPERATOR COMPANY)
Pay-tv industry in Indonesia currently experiences changes in the market and its business model. The growing penetration of the internet and the emergence of OTT and VOD business model are the example of factors that have redefined the boundary of paid content business. As the result of the changes,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35764 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |