My Len APP THE NEW SPIRIT OF LEN FOR INDUSTRY 4.0 TO CONNECT BRANDING, MARKETING COMMUNICATION, AND SELLING IN ONE INTEGRATED DIGITAL PLATFORM
With around 250 million residents, Indonesia constitutes 40% of the market for the MEA (ASEAN Economic Community). Therefore, the Indonesian market is an easy target for regional/global companies. Along with the global competition, Indonesia has committed to implementing Industry 4.0 in order to...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35793 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |