PROPOSED NEW MARKETING STRATEGIES FOR FASHION STARTUP (STUDY CASE : GHAZA)

Indonesia is a country with the largest number of Muslim population in the world. The population of Indonesia is 237.641.326, with 87, 18% of them are Muslim in and continue to increase 7 - 8% per year (BPS, 2010). Awareness on Islamic religion is Increasing. This is marked by increasing on indust...

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Bibliographic Details
Main Author: Desi Monica, Andi
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/36283
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Institution: Institut Teknologi Bandung
Language: Indonesia