ATTRACTION AND EMOTION EVOKED FROM A TRAVEL VLOG, THE CASE OF LIBURAN (SERASA) PULAU PRIBADI DI PULAU KEI

• Main Author: Haryanto, Septrievia
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/36301
• Institution: Institut Teknologi Bandung

Right now, travel vlogger becomes one of the trusted figures in the traveling field. Many people are looking for references by watching travel vlogger before finally deciding which place they will visit to do the traveling. This happened because a person's decision is not based on rational or logical but rather on the emotions that evoke, the positive emotions that evoke will resulting in positive behavior as well. This prove that the travel vlogger's abilities to evoke the positive emotions to be felt by the viewers are very important, but now a lot of travel vlogger still did not know about how to make a good travel vlog that can evoke the positive emotion. This research was conducted to provide a deeper understanding of the emotions that can be evoked from the travel vlog, focusing on the positive one and how to evoke such emotions. The data of research was collected by doing depth interview with the respondents and from the comment section of the video on Youtube. After that, the author did the data analysis to the script of the interview and the comment, then interpret it based on the 25 Desmet Positive emotions. To validate the data the author asked three other person to do the validation to the script. The number of respondents for this research are 30 respondents from the interview and the total of 148 respondents from the comments. The research was conducted from October 2018 until January 2019. This research found that the travel vlog can evoke 16 positive emotions from the total of 25 positive emotions by Desmet and 5 negative emotions. These 16 positive emotions are evoked by travel vlogger’s expression, travel vlogger’s activities, travel vlog scenes, and informations from the travel vlogger. The research also found to make a great travel vlog, the travel vlog should cover some emotions, at least five emotions that are “relaxation”, “relief, “joy”, “fascination” and “hope”. The "joy" emotions are necessary to be felt by the viewers, because by evoked the “joy” emotions, the viewer will have a positive feeling towards the place and it will be easier to make them want to go there. The "fascination" emotions are needed to make people feel the urge to explore, investigate or understanding the travel destination. The “relief” emotions are needed for the viewers to feel safe to go to the travel destination. The "relaxation" emotions is very important because that is the main purpose of traveling, which is refreshing and feeling free from daily life activities. Naturally, the "hope" emotions will be evoked after one of the four emotion evoke. the objects that can evoke the emotions are travel vlogger’s expression, travel vlogger’s activities, travel vlog scenes, and informations from the travel vlogger. The good promotion video should be focusing on showing four dimension, which is travel vlogger/endorser, how to get there, attraction and amenities to evoke those emotions. The result of this research provide insight to the travel vlogger to know what emotions that important for to be evoked from the travel vlog and how to evoke that emotions.