KEMARO ISLAND’S TOURISM DEVELOPMENT STRATEGY, PALEMBANG CITY, BASED ON THE SUSTAINABLE TOURISM PRINCIPLE

• Main Author: Wirabhuana, Umar
• Format: Theses
• Language: Indonesia
• Subjects: Perencanaan wilayah
• Online Access: https://digilib.itb.ac.id/gdl/view/36687
• Institution: Institut Teknologi Bandung

Kemaro island is one of the delta in Musi river located in upstream of this river And it’s regarded as the religious tourism and historical tourism. Kemaro Island’s Tourism organization always in flat condition, in general it hasn’t shown as sustainable tourism. Tourism sustainable is one of the national tourism development program. Matters are seen from the perspective of sustainable tourism’s aspects. The matter of achieving sustainable in Kemaro Island’s tourism caused by the big number of stakeholders involved, varieties of stakeholder’s interest, and the weak coordination quality between stakeholders and institutionals related to the tourism development’s financing. This kind of condition will complicates the tourism to achieve sustainability so that it will need some strategies to overcome the matters. Strategies are formulated not only guided by the tourism sustainability, they needed also the tourism management system in order to make strategy’s implementation easy. To formulate Kemaro Island’s tourism development strategies based on the sustainable tourism principles in context of religious tourism and historical tourism, requires targets to achieve the objectives of this study, there are: 1) Identification of sustainable tourism principles in development of religious tourism and historical tourism in river delta; 2) The Problems formulation in Kemaro Island’s tourism development based on perspective of sustainable tourism and management of tourism development; 3) Identification of role and interests of stakeholders which are influential and impacted in Kemaro Island’s tourism development; 4) Identification of the main target in Kemaro Island’s tourism development based on problems and policies in order to formulate the strengths, weaknesses, opportunities, and threats; 5) Internal factors identification to formulate the strengths and weaknesses and external factors identification to formulate the opportunities and threats, all of these will influence the formulation of Kemaro Island’s tourism development strategy. This research was conducted through the qualitative method so that the process of observation of primary data collection is very preferred, then the secondary data review also needed to be complementary. Sustainable tourism principles in context of religious tourism and historical tourism in Kemaro island will be the first thing to identify. After the problems formulated, the stakeholder analysis is iv conducted to determine the stakeholder’s role and interest, and also to determine the key stakeholder in Kemaro Island’s tourism development. The next step is to analize the data and observation product to determine the main target of Kemaro Island’s tourism development and to identify the internal and external factors that will be the capital to formulate strategies through SWOT analysis. After that, the strategy formulas will be described more detail based on the sustainable tourism aspects. The interconnection of sustainable tourism management system in realization of sustainable tourism makes stratetgy formulation need to be directed in function management framework. The study result shown the three main aspects of sustainable tourism, there are economic aspect, sosio-cultural aspect, and environmental aspect. These aspects will be the guidance in formulating the sustainable tourism principles and also formulating the strategies. The stakeholder analysis result shown the Palembang city government is the main stakeholder and became the strategy subject in this research. The SWOT analysis result formulate main several strategies: 1) strengthen the coordination between internal and external stakeholders in order to find the ideas and solutions to achieve the tourism advancement; 2) Intensification of Kemaro Island’s tourism attractiveness with its religious and cultural potential; 3) Intensification of accessibility and amenity in Kemaro Island’s tourism by utilizing the internal and external resources optimally; 4) Producing pro-tourism and pro-community policies. The strategies will described more detail through the sustainable tourism aspects framework and then the results will be directed into the functions management system framework as it shown: 1) Forecasting; 2) Planning; 3) Organization; 4) Staffing; 5) Actuating; 6) Coordinating; 7) Budgeting; 8) Controlling. The final outcome of formulation strategies will be a recommendation for the main stakeholder in order to realize and to develop the Kemaro Island’s sustainable tourism in context of religious and historical tourism.