BRANDING AND MARKETING STRATEGY TO ATTRACTING AND RETAINING CUSTOMERS (CASE STUDY PT. SINAR BARU ALGENSINDO)
Book publishing business in Indonesia is currently experiencing various periods and phases that are influenced by globalization and technological developments. In the past, SBA is quite popular with consumers at that time and able to dominate the market. But lately along with the emergence of severa...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/36691 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |