DEVELOPMENT OF TECHNOLOGY ACCEPTANCE MODEL FOR SOCIAL-BASED CROWDFUNDING SITE KITABISA.COM IN INDONESIA WITH MODERATION OF HOFSTEDE’S CULTURAL DIMENSIONS

The internet plays an important role in society today. 143.26 million Indonesians use the internet in their daily activities (APJII, 2018). This number continues to increase every year since 2007. This phenomenon encourages growth in many sectors, one of them is in the financial technology sector (f...

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Bibliographic Details
Main Author: Siti Salmiati, Puteri
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/36760
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Institution: Institut Teknologi Bandung
Language: Indonesia