INFLUENCE OF VISUAL APPEARANCE OF BANK BNP WEBSITE ON A VISITOR’S TRUST

In the financial service industry, including banking, trust is the most influential factor for making decisions in choosing a company to cooperate with. Trust also becomes significant in relation to the use of the internet, specifically websites. Through the visual appearances of a website, a visito...

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Bibliographic Details
Main Author: Agustianto, Merdy
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/36798
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Institution: Institut Teknologi Bandung
Language: Indonesia