SUITABILITY STUDY OF CORPORATE VISUAL IDENTITY TO BRAND PERSONALITY AT CONCEPT STORE IN BANDUNG
Unlike the FO and distro, the concept store is a retail store that offers products with a particular lifestyle. At present, there are several concept stores in the city of Bandung that offer goods or products from several brands that are strictly curated to represent the lifestyle they specify. T...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/36819 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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