THE PLAN OF ADAPTIVE BEHAVIOR IN DRINKING WATER CONSUMPTION FOR ELEMENTARY STUDENTS IN BANDUNG AS A SOCIAL BUSINESS PROJECT

• Main Author: Ambarini, Anjani
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/36906
• Institution: Institut Teknologi Bandung

The increase in the prevalence of obese in adult and children in recent years has caught attention and needs to be addressed collectively. Unhealthy diet is considered as one of the main causes, Overweight and obesity are the first problems that will be faced by children with overnutrition problem, which could develop to other non-contagious diseases. According to previous researches, it is well known that overweight and obesity on children can be prevented and reduced by increasing fresh water consumption. The habituation of the consumption can be started from school because school can be seen as holding strategic position in educating and shaping the habits of students. This study is conducted in attempt to help the government in preventing and reducing non-contagious diseases from the early stages. In this study, fresh water consumption habituation program is designed by intervening the environtment and education, and also this research is designed as a sociopreneurship. The research was conducted in SDN Pasirkaliki and SDN Pajajaran on the 3rd and 4th grade students. Research subjects are divided into control class and treatment class. Each class was provided with water filter. Education was given to treatment class. There were two treatments, the first one was delivered by the teacher in class and the other one was by peers. The data was acquired through questionnaire at the beginning and the end of the study, and was tested using paired t-test and Wilconson Signed Rank, ANOVA, Kruskal-Wallis Test, Mann-Whitney Test, dan Independent T Test. The result of this study shows that further iteration is needed for social business model. Due to limitation of resources, Analysis, that is obtained from data processing, is not used optimally to iterate social business model that is described in the end of this study. Result from experimental studi of research show that with provide of drinking water in the classroom, student frequency of consumption is increased. Health education about drinking water is necessary for supporting student to control their consumption in the school. Education by drinking water ambassador, is not affect to student knowledge significantly, but it is able to help student to control their consumption and reduce the habits to eat some unhealthy food.