MARKETING COMMUNICATION STRATEGY FOR LUCKY SUNNY DAY
Fashion is one of industries which develops rapidly in the world. In Indonesia, fashion becomes the second largest contributor of Gross Domestic Product (GDP) in creative economy sector following culinary subsector. Besides, fashion industry also becomes the biggest export contributor in the crea...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/37020 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |