DRIVING FACTORS OF INNOVATION IN RURAL ENTREPRENEURSHIP CASE STUDY:PLAIT WORK SME IN KAMPUNG SUKARUAS, RAJAPOLAH, KABUPATEN TASIKMALAYA

• Main Author: Ayu Windyasari, Novelia
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/37242
• Institution: Institut Teknologi Bandung

Kampung Sukaruas, Tasikmalaya known as the handicraft producer such as plaits, then in 2012 Kampung Sukaruas was crowned as Creative Village by West Java Governor. Entrepreneurship activities in Kampung Sukaruas has innovated that their product could be accepted in National and International market. Entrepreneurship activities in Kampung Sukaruas became interesting and unique because it is different with any other entrepreneurship activities. Because of that, the goals of this research is to find the factors that pushes innovation of the entrepreneur individual characteristic and entrepreneur ecosystem either endogenous or exogenous. This research is using qualitative method that can show the uniqueness and also can draw a detailed event sequences from the interview result. by using in-depth interview to every entrepreneur in Kampung Sukaruas so the collected data in the field will be dominated by inductive finding that is unique. Collecting data in this research through purposive and snowballing sampling then analysis done by coding the data. The Result from this research shows that role of key actors who push the aggregate entrepreneurship innovation in Kampung Sukaruas have been created shifting in entrepreneurship activity thus entrepreneurship activity in Kampung Sukaruas impacted and needs the other region.