PERAN INOVASI PELAKU USAHA INDUSTRI RAJUT BINONGJATI TERHADAP KEBERLANJUTAN USAHA SEBAGAI INDUSTRI KREATIF KOTA BANDUNG
This study aims to identify the forms of innovation conducted by business entities of Binongjati Knitting Industry, District Batununggal, Bandung. And how its influence on the sustainability of business as a creative industry of Bandung. To achieve this goal, in addition to looking at the history...
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| Format: | Final Project |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/37672 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This study aims to identify the forms of innovation conducted by business entities of
Binongjati Knitting Industry, District Batununggal, Bandung. And how its influence
on the sustainability of business as a creative industry of Bandung. To achieve this
goal, in addition to looking at the history and development of the knitting industry
center, researchers also analyze some variables called as the form and sustainability
of the business as a creative industry and the linkage between the two. The variables
associated with this form of innovation are derived from the concepts put forward by
Rogers (2003), Johhanessen (2001), and the OECD Oslo Manual, which includes
Product Innovation, Process Innovation, Management Innovation, and Marketing
Innovation. It then introduced the variables that became indicators in business
sustainability, using derived concepts put forward by Fatoki (2014) and Rogers in
Dibra (2015). Further Concept and Creative Economy use the theory put forward by
Florida (2012) and Fahmi (2016), as well as Guides from UNCTAD (2013) and DCMS
(2013). Besides, it is related to the potential of the creative industry sector in
developing the local economy using theories and concepts put forward by Firman
(1999) and Coffey&Polese 1984). The latter was made to instill togetherness with the
sustainability of efforts using theories and concepts put forward by WCED 1987) and
Boons&Ludekefreund (2013).
From all the research results can be concluded that Knitting Creative industry Center
of Binongjati can find forms of innovation that allows to apply. Nevertheless, a very
significant general need for business diversity in Binongjati, namely the three forms
of innovation, are: innovation for various design, innovation for management of
labour and also innovation for promotion and market share. |
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