FACTORS INFLUENCING CO-WORKING SPACES DEMAND IN INDONESIA

• Main Author: Kristanto Yondi, Harris
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/37682
• Institution: Institut Teknologi Bandung

Indonesia real estate industry today is suffering from stagnancy or even degradation in sales, especially in office space sector. On the other hand, a business with nearly same function with office space is on a great growing trend. This business rents shared working space to many individuals or groups at the same time. Since the idea is sharing a working space with other in hope of collaboration can occurred, this type of business become well known as co-working space. Globally, the trend of co-working space happened in a flash. The cause of this co-working space is a shift in working generation characteristic and behavior. In the near future, majority of working generation will be filled by millennials generation (generation Y). Millennials generation have unique characteristics and it affects their working behaviors too. Traditional working behavior where people working from 8am until 5pm in a same place is no longer interesting for them, especially because today’s technology enable people to work everywhere. Another reason is the rise of start-ups business. Majority of start-ups still classified as small to medium enterprise where they do not have enough money to rent an office space. With co-working space and its facilities, start-ups can be accommodated with cost that is more appropriate. With generation change and the rise of start-ups, and it can be concluded that co-working space is being demanded globally, including in Indonesia. Some research said that in 2019 the biggest growth of co-working space will happen in South East Asia, this claim strengthen the reason why co-working space become a serious topic. To seize this demand, Indonesia should start to expand co-working business more. To make sure that the right co-working space can be built, the development should be based on the users’ preferences. In this research, factors such as location and facilities of co-working space will be discussed to understand what kind of co-working space the users demand today.