PROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO)

With the rapid development of information technology today. Make it easier for a business to get information about a product or service that they want to use for their business needs to grow. This will lead to a problem where a service company cannot reach their customer in this era. This will cause...

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Main Author: Mahadika Priatama, Daivalana
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/38696
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:38696
spelling id-itb.:386962019-06-13T15:54:14ZPROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO) Mahadika Priatama, Daivalana Manajemen umum Indonesia Theses marketing strategy, TOWS analysis, service company, fluctuations sales, motion graphic studio INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/38696 With the rapid development of information technology today. Make it easier for a business to get information about a product or service that they want to use for their business needs to grow. This will lead to a problem where a service company cannot reach their customer in this era. This will cause fluctuations sales of services provided each month for the company. This is what happened to Mejabundar studio, a motion graphic studio from Bandung that cannot maximize their marketing strategy to reach consumers for stabilizing the number of projects each month. With the ease of use of social media and the development of media content, it has become one of the opportunities for MejaBundar to optimize their online channels. To generate new marketing strategy that fitted, the author uses the results of TOWS analysis from internal and external factors. The strategy generated are Promotional Strategy, Social Media Strategy, Customer Experience Strategy, Collaboration, Market Development Strategy, lastly, Product and services. This study generated an output in the form of a new marketing strategy to solve problems from MejaBundar Studio text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
topic Manajemen umum
spellingShingle Manajemen umum
Mahadika Priatama, Daivalana
PROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO)
description With the rapid development of information technology today. Make it easier for a business to get information about a product or service that they want to use for their business needs to grow. This will lead to a problem where a service company cannot reach their customer in this era. This will cause fluctuations sales of services provided each month for the company. This is what happened to Mejabundar studio, a motion graphic studio from Bandung that cannot maximize their marketing strategy to reach consumers for stabilizing the number of projects each month. With the ease of use of social media and the development of media content, it has become one of the opportunities for MejaBundar to optimize their online channels. To generate new marketing strategy that fitted, the author uses the results of TOWS analysis from internal and external factors. The strategy generated are Promotional Strategy, Social Media Strategy, Customer Experience Strategy, Collaboration, Market Development Strategy, lastly, Product and services. This study generated an output in the form of a new marketing strategy to solve problems from MejaBundar Studio
format Theses
author Mahadika Priatama, Daivalana
author_facet Mahadika Priatama, Daivalana
author_sort Mahadika Priatama, Daivalana
title PROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO)
title_short PROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO)
title_full PROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO)
title_fullStr PROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO)
title_full_unstemmed PROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO)
title_sort proposed marketing strategy (case on mejabundar studio)
url https://digilib.itb.ac.id/gdl/view/38696
_version_ 1821997579299192832