STRATEGIC MARKETING PLAN FOR OY! INDONESIA

In this digital era, smartphone is an inseparable part of human life. With the increasing internet access and large population, Indonesia provides the mobile application industry with a very big market. Embracing this opportunity, Jesayas and Jan established OY! chatting application in 2016. OY! na...

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Bibliographic Details
Main Author: Mashayu, Intan
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/38745
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Institution: Institut Teknologi Bandung
Language: Indonesia